Become the reference agency for companies willing to undertake promotional and distribution activities of their products and expand their presence in foreign commercial sectors, proposing an added value to the mediation between businesses and destination markets.
Provide comprehensive services to retail companies in the areas of Communications, Marketing, Public Relations, and Events Organization, offering the global structure and local knowledge necessary to create a convincing dialogue between brands and new target audiences in a foreign market.
The HELLEN C. Group builds up relations of trust and understanding with each enterprise establishing a productive and lasting collaboration, thanks to the following differential factors that contribute to the success of those international projects to which the Group fully dedicates its activity:
The HELLEN C. Group works forging a close collaboration between the brand and media actors, stylists, fashion bloggers and purchasing agents, encouraging in every detail the product recognition in a specific foreign distribution market. According to the promotional sector, the agency relies on a heterogeneous team of experts and creative professionals able to elaborate communication plans not only to increase the brand’s presence in the market but also to promote events, exhibitions, fashion shows, openings, product launches, and marketing strategies capable to satisfy the most demanding requests, assimilating in real-time the variations of market demand.
HELLEN C. and its network of agencies will take care of designing and managing your projects assuming competences and roles such as press office, mass media relations, editing and publishing of editorials and web articles, media monitoring, press reviews, press days, promotional and advertising campaigns (online and offline), translations, product placements, VIP endorsements, and much more. It develops those messages to be transmitted to the media in the most strategic and effective way, with the aim of exercising influence over the image of your brand, over a new product to be promoted, over your company’s reputation, or over the visibility and recognition of your enterprise, with personality and added value.
The HELLEN C. staff is fully aware of the role of new technologies in global distribution markets and for this reason it distinguishes itself by firmly betting on a brand’s online presence, and by ensuring to its clients a wide commercial visibility space, both in real life and in the virtual world of Internet.
The HELLEN C. Group is committed to develop ideal business and marketing strategies to involve your product’s customers and potential distributors in new foreign markets. Thanks to its cross-disciplinary standpoint, the team of experts and analysts will project and implement a personalized and strategic marketing plan focused on the economic targets and commercial purposes of your company.
In the marketing plans that HELLEN C. elaborates for its clients are included not only traditional services such as consultancy for openings of new points of sale abroad, before and after-sale assistance, sales promotion and advertising campaigns, but it also takes into account the most innovative techniques in the area of online marketing: branding, customer loyalty activities, email marketing, brand strategic positioning in Internet, the use of non-traditional distribution channels (e-commerce), online marketing campaigns, online reputation systems, the application of the latest technology, as well as all promotional instruments available (from viral and guerrilla activities, to competitions, activities in the points of sales and social network advertising).
The HELLEN C. team will study in detail the characteristics of your products, of potential distribution channels and of the target audience to understand the needs and demands of your customers in a foreign market so as to deliver you a package of Integrated Marketing Services that includes a totally personalized brand strategy tailored specifically to your firm.
The HELLEN C. Group completes its services with intense public relation activities that guarantee a unique visibility and strategic positioning of your products in a specific foreign distribution market. Our professional team will conceive a public relations strategy adapted to the demands and characteristics of your goods, to build up a direct link between the company and its new target of costumers that transmits a strong and convincing image of your brand.
The main aim of the public relations activities is to make possible to our clients to reach such costumers sectors, geographical areas and virtual spaces in which they have never previously established. Developing a wise and considered strategy, the HELLEN C.’s network of contributors shall ensure that your products will be placed in the most convenient sites to obtain the maximum Media exposure, influence costumer’s decisions and general public’s opinion and behavior, and therefore maximize sales.
Among the different services that HELLEN C.’s experts advance in the PR strategies there are activities such as networking (among media agents, stylists, industry bloggers, TV/radio personalities,…), business promotion (Trade PR), brand testimonials’ search and selection, celebrity endorsements, lunch and press events, sponsorship and co-branding activities, brand representation in public events, institutional relations, and much more, both in local and global markets.
The HELLEN C. Group projects and carries out a great variety of tailored events for your company, adjusting to your needs and to the product’s characteristics, always offering a creative vision, a special and surprising touch according to the client’s business objectives. Our broad international experience, the deep knowledge of places and local habits, the professionalism and the innovative thinking constitute the perfect combination to guarantee the success of your event.
Our team of experts located in our peripheral offices and specialized in the management of events ensure your celebrations’ success abroad, whether they are conventions, open days, pop-up stores, meetings, fairs, exhibitions, congresses, presentations, corporative events, media meetings, openings and inaugurations, facilities conditioning and catering services, entertainment actions (DJs, music, performances, acrobatics,…), product launching or street actions.
HELLEN C. and its network of professional contributors will take care of all necessary services to organize your event abroad – from the searching of premises and establishments to the hiring and coordination of distributors, transfers organization, client’s reception, conditioning of facilities,… – securing that every detail is carefully planned, building up for each client a personalized program which meets the objectives set out and satisfies your demands and expectations.
ART DESIGN ITALIA
FUMO BE SPOKE
VIA PISA 28
JAMAL TASLAQ /
| Rozalia Bot|
Cathias Edeline for Antonio Urzi’
Principe & CO
Giada Curti Atelier
Gianni Tolentino Couture
Lorenzo Riva Maison
Maison Enrico Coveri
Nino Lettieri Atelier
Villa Group, Milan
Martinelli Film International
Pinacoteca di Brera
American Chamber of Commerce in Italy
Chamber of Commerce Milan – Promos
Comune di Milano
Consulate General of Italy in Miami
European-American Chamber of Commerce
Regione Friuli Venezia Giulia
Gruppo Meet Comunicazione – Roma
Network Globale, Rome
|Coming in April 2016|
Coming Soon – Under Construction